Hatchlift, LLC MAP Policy

Hatchlift LLC is focused on maintaining high margins for our Distributor / Dealer network. In recognition of the investment in time and resources required for our highquality Distributors and Dealers to provide the level of customer service and product knowledge expected from our customers, Hatchlift, LLC is committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products. Hatchlift, LLC has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow for the advertising and marketing of Hatchlift products. All Hatchlift, LLC Authorized Resellers must agree to the terms and conditions of the following MAP Policy.

Hatchlift, LLC MAP Policy Guidelines for Hatchlift Products

MAP pricing for all Hatchlift products can be found on our current price list. All advertised prices must be at or above MAP for all Hatchlift, LLC products. Resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted.

Resellers are also responsible for ensuring their Hatchlift, LLC pricing is at or above MAP on internet search engines. All Resellers including internet are free to set the actual resale price of any product as long as it is advertised at or above MAP price given the most recent publication of the price list. Hatchlift, LLC MAP policy for all Hatchlift, LLC products apply to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.